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Learn Email Marketing Fundamentals Using Mailchimp


Discover the art of crafting an exceptional onboarding and welcome email campaign using Mailchimp, the renowned platform. Unleash your potential with guidance from Jon Chang, an accomplished digital, growth, and product marketer. As a globally recognized educator and captivating keynote speaker, Jon will empower you with invaluable insights and strategies. Master the art of creating professional email campaigns that leave a lasting impression on your audience.

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Course Overview:

In this course, you will learn the essential skills to create a professional onboarding and welcome email campaign using Mailchimp. Gain expertise in navigating Mailchimp’s features, understand key email marketing automation principles, develop and implement effective email marketing strategies, plan email tactics for different user journeys, set up an onboarding drip campaign, establish analytics tracking mechanisms, and evaluate client email marketing strategies. With practical exercises and quizzes, you’ll gain hands-on experience and receive immediate access to course materials. Upon completion, showcase your expertise with a badge on your profile page.

What You Will Learn:

  • How to set up an onboarding campaign in Mailchimp or similar email service providers.
  • Mastering email lists and segmentation techniques.
  • Understanding the user journey map and different attribution models.
  • Setting up and optimizing your email automation strategy.
  • Using expert terminology like prospect quality and conversion probability.
  • Complying with email marketing regulations such as CAN-SPAM and CASL.
  • A/B testing and analytics best practices.

Why Learn With Jon Chang?

Learn from Jon Chang, an expert digital, growth, and product marketer, and a renowned global educator and keynote speaker. With experience at IBM Watson, Kickstarter, Stack Overflow, and MakerBot, Jon brings practical insights and real-world expertise to the course.

Who Should Take This Course?

This course is designed for individuals with various backgrounds and goals, including:

  • Aspiring email marketers looking to start a career in the field.
  • Web programmers, designers, front-end, and full-stack developers seeking to enhance their skills.
  • Business owners interested in utilizing Mailchimp for their email campaigns.
  • Freelancers and businesses working with email marketing.
  • Digital marketers aiming to expand their skill set.
  • Remote workers from all industries.
  • Individuals at all levels of experience.


To enroll in this course, you need:

  • Access to the internet.
  • A computer, laptop, or mobile device.

Course Inclusions:

  • Immediate unlimited access to course materials.
  • 30-day money-back guarantee.
  • Exercises and quizzes to apply theory into practice.
  • English closed captions for accessibility.
  • Suitable for both mobile and desktop learning.
  • A badge to highlight your expertise on your profile page upon completion.


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